SilverScarcity was founded in July 2025 by Ewan Kennedy, a 26-year-old entrepreneur based in Greater Manchester, UK.
Despite leaving school at 15 due to severe generalized anxiety and earning no formal qualifications, Ewan found his path through online business. Determined to create something of value, he began building digital brands from a young age.
His early success came with the YouTube channel Motivation Madness, which he grew to around 100,000 subscribers before selling it in 2016. He went on to achieve remarkable success in the mobile gaming space, most notably with the app 100 Sound Buttons, which reached approximately 10 million installs before being sold in 2021.
By the age of 20, Ewan had created multiple mobile games that collectively amassed over 30 million downloads. These titles were later acquired by the American tech company Brainvault.
Ewan reinvested the proceeds into a large-scale project—a Massively Multiplayer Online (MMO) mobile game. Although the project ultimately failed to reach production due to its complexity and execution challenges, it served as a valuable learning experience. Ewan stepped away from business for a period to focus on his family life.
Now, with renewed focus and clarity, Ewan has launched SilverScarcity, a creative studio with ambitions to develop dozens of buzz-worthy mobile games powered by emerging technologies. Multiple new titles are currently in development and will be revealed soon.